Whether you want to make your products:
Stronger: to be the toughest, longest lasting brand their is.
Cheaper: reducing material to reduce cost.
Lighter: to improve product efficiency. Less components, less material.
Simulation can help you. From a CEO's perspective it looks more like this:
Increasing you brand.
Lowering your costs.
Improving product performance.
Any company would be happy to achieve some combination of these. Incorporating simulation into the design process can do it. Recently, I was doing some consulting work composed of a handle design. The design needed to be determined if it worked correctly prior to producing a physical prototype due to the expense and scheduling of the production run. There were a few undesirable characteristics the customer wanted to ensure did not occur as well.
I performed an analysis for them and predicted what would happen. It functioned beautifully. That's prior to any prototyping. Now that's a competitive advantage if I've ever seen one.
By: Brandon Donnelly, Simulation Applications Engineer
Learn how to Start Thinking Differently About Your Designs